Take A Look At The Future Of CSR Leadership
Everything starts with the voice of your crowd.
CSR has gone through many shifts since its inception, and how it's addressed the societal needs of the time. We speak about the evolution of CSR leadership in our Brief History of CSR blog. According to the book All In, CSR has transformed through three eras of leadership: the “Harm Reduction” era where companies reactively tried to offset some past mishaps to better their brand in the public eye, to the “Strategic Integration” era where companies saw the value in brand building into their marketing strategy. Today, CSR follows a more purpose-led model where companies implement a purpose as a critical element in the fabric of every aspect in their operations. This model is more holistic in its approach that makes your business ready for the modern era of purpose-driven CSR.
Research has shown that effective CSR strategies are ones in alignment with the interests and values of their stakeholders and the demand from customers and employees for businesses to adopt sustainable practices is not only increasing, but it’s also become the norm for businesses to survive. With the introduction of the UN SDGs in 2015, corporations can track these tangible goals for their CSR efforts and create lasting social, economic and environmental impact.
What’s the problem then? Data can be gathered and accessed at any given moment, efficient reporting processes showing advancements in impact don’t always keep up. How do company leaders improve on the speed of their reporting process to be more efficient at showing how they are maximizing their impact in the world?
Here is a new model to thrive on the new path of CSR leadership:
THE CO-OP CYCLE
(Click to enlarge)
What is this diagram showing?
Engaged stakeholders provide results.
Results inform strategy.
Strategy creates impact.
Impact attracts and retains quality employees.
The cycle builds, quickens, and grows.
The speed of success lies in the speed of your results. You will be able to see results quicker with continual information. The faster and more accurately you collect, track, manage, and communicate the data on your socially responsible programs, the quicker you can achieve your CSR goals. By tracking CSR data in real-time you can deliver results-oriented communication with your stakeholders that effectively engage your employees to advance your CSR efforts while nurturing and retaining strong culture in your daily operations.